CASE STUDY
Z2A Digital - From Manual Prospecting to Predictable Pipeline
How CR Peak built and ran a market-specific outbound program around Z2A Digital’s target accounts, creating 90+ qualified leads, 3 deals closed, and 300+ sales hours saved.
Z2A Digital is a premier global mobile user-acquisition agency running industry-leading CPA and CPI performance campaigns across mobile and web. The sales team targets high-growth companies in key verticals such as fintech, gaming, iGaming, e-commerce, and consumer apps across India, Latin America, Europe, and the US. Prospecting was manual and time-consuming, and the team needed a repeatable, scalable way to efficiently reach top decision-makers by market.
Objectives
The goal: make outbound a predictable source of sales pipeline for Z2A Digital. We set out to:
Turn Z2A’s target account priorities into a focused outreach program
Reach user acquisition, growth, and marketing leaders by market and app category
Create localized outreach content that matched each salesperson’s voice
Route qualified leads into HubSpot with clear ownership for sales follow-up
This was about taking manual prospecting work off the sales team and turning it into measurable pipeline.
What We Implemented
Smart Pipeline Design
We designed the pipeline around Z2A’s sales regions, app categories, and commercial priorities. The structure made outbound a core sales motion that could grow month by month.
Targeting With Z2A
Z2A’s wishlists and market priorities set the target accounts, with sourcing powered by technology partner Mirapps. We set the decision-maker rules around user acquisition, growth, and marketing leaders, with VP, Head, and Director level prospects driving stronger response than C-level prospects.
Localized Outreach
We wrote outreach content in each salesperson’s voice and matched it to market language, including Portuguese, Spanish, and English. We also tailored the angle by app category, so fintech, gaming, betting, e-commerce, and consumer app prospects saw relevant commercial context.
Qualified Handoff Reviews
We checked relevance before outreach, routed qualified leads to the right salesperson, and opened them in HubSpot. Each month, we reviewed performance with the sales team and chose what to scale next.
Results
The program became a core, growing part of Z2A Digital’s sales motion. It reached 6.5K+ decision makers, engaged 1.6K+ at 25%, delivered a 12% response rate, created 90+ qualified leads, and contributed to 3 deals closed.
It also took 300+ hours of manual prospecting work off the sales team, so Z2A expanded it to its full sales team across all regions and adopted monthly performance reviews with the full sales team. Monthly reach grew more than 3x from the first month to the third, engagement grew from 19% in the first month to 26% in the third, and engagement passed 40% in the localized markets of Brazil and India in September.
90+
Qualified Leads
300+
Sales Hours Saved
3
Deals Closed
CR Peak helped us build a more structured outbound process around our target markets and significantly reduced manual prospecting work.
The program has opened new conversations for our sales team, and we’re continuing to refine our targeting, qualification, and follow-up.
Emmanuel Okocha
VP Operations | Z2A Digital
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